Once of these individuals was Jennifer Dooley, the owner of Dooley and Associates. Jennifer was truly inspiring because she directly took what she learned from public relations and marketing at the University of Wisconsin-Whitewater and made her own business helping other business to grow. She stressed along with others that networking is the most important thing that you can do because sometimes it's not about what you do, but who you know. To watch the full interview with Jennifer, visit http://www.youtube.com/watch?v=lMHSAAnhLsg.
Another individual that was very interesting to me was Lynnette Hulgan, the owner of Essential Details, LLC. She started off at the bottom working as an assistant Banquet Manager and worked her way up to running her own event planning business. I was especially interested in what Lynnette's job entailed because event planning has always been an interest of mine. One of the things she stressed was that you have to have the basic knowledge of what makes an event before you can be a planner for it. Meaning sometimes you have to work at the bottom to be able to get to the top and do your job well. For more information about Lynnette Hulgan visit http://www.youtube.com/watch?v=ax1agT4OOHc.
The third individual that I could relate to was Cassandra Sura, the public relations coordinator at Memorial Healthcare. She was very involved in PRSSA and had numerous positions in the organization during her time at the University of Wisconsin-Whitewater. I liked that her job consisted of not only being in the office, but being out on site working with people as well. Her advice to students was to be passionate and dedicated to whatever you do and you will be successful. It was easy to see that Cassandra was just that. To learn more about Cassandra visit http://www.youtube.com/watch?v=k_rIR3EDxPM.