Skram also graduated from UW-Whitewater in 2008, but her story was a little different than the typical one you hear from successful PR graduates. We constantly hear “experience, experience, experience” is the most important part in eventually landing a PR job. That we need as many internships as we can get to gain experience in order to set ourselves apart from others. But Skram actually only had one internship in which she displayed loyalty and did a really great job so that she could keep moving up in the business. Skram represented an exception to today's rule, by showing that there are other ways in which you can be successful.
Skram had very insightful goals and ways in which she went about her blogging. Her strategy was to grow her network and better the PR Industry. She told herself that it would be a way to talk about what she knows and loves and if it doesn't provide just that, then to not write about it. She is very passionate about social media and new strategies in PR and loves the fact that her blogging allows her to grow from other's reactions and input about the blog.
Skram stressed how important it is to blog these days, and the benefits of doing so. By blogging, one is able to establish expertise, grow their network, help keyword search ranking, and generate content as a place for people to engage and learn from others. She also said that it is crucial to use Facebook for own personal branding to promote your blog and self. Check her out on Facebook to see how she linked her blog to Facebook to keep her audience updated. http://www.facebook.com/#!/pages/Trish-Skram-PR-Gal/316376597089
Not only does Skram use Facebook to promote her blog, but also twitter. She is always tweeting and giving little insights and links to her blogs. Follow her on twitter to see what all her buzz is about @TrishSkram
If you would like to get connected to gain further insight about social media, contact Trish Skram at trishskram@gmail.com
